Case Study: Fast and Profitable: How Chris McNabb’s Strategic Pricing Sold Easley Home in 52 Days

The Family’s Swift Shift: An Introduction

The hustle and bustle of life often demands rapid decisions, especially with a job-related move. A young family in Easley, SC, was presented with just such a situation. With a looming move, they needed to swiftly but profitably sell their charming 2-story craftsman home. The clock was ticking.

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2-Story Craftsman Home Sale Overview

  • Client Profile: Young family, Job-Related Move, Need to Sell Quickly
  • Location: Easley, SC
  • Property Type & Price: 2-story craftsman, 4-bdr, 3-bath, garage, huge yard, $300,000
  • Duration: 52 days
  • Real Estate Agent Name: Chris McNabb, Realtor®,ePro®, The McNabb Group powered by The American Realty
  • Special Features: Open concept kitchen and living area, upgraded appliances, custom cabinets, huge front and backyard.
  • Negotiation Highlights: Successful pricing strategy emphasis to sell property quickly and profitably
  • Nearby: West End Elementary School, Downtown Easley, Ingles Market, Calhoun Memorial Highway

Google Maps View of the property location

Key Features of The McNabb Group’s Services

The McNabb Group, powered by The American Realty, distinguishes itself with its profound market insight, an expansive pool of prospective buyers, and a committed team that ensures every property gets the spotlight and attention it deserves. Their team has implemented cutting-edge technology for property listings, making sure each and every listing gets the highest visibility across multiple platforms on the internet. They believe that the foundation of every successful transaction is built upon trust, transparency, and a genuine understanding of their clients’ needs. Beyond the mere transactional aspects of buying and selling single-family homes, their core mission lies in cultivating lasting relationships that extend far beyond the dotted line.

Benefits of Choosing The McNabb Group

Clients benefit from the services of The McNabb Group because of their efficient sales process, open and honest client communication, and the assurance of obtaining the absolute best value for the properties they represent. Their reputation speaks volumes in the Easley, SC real estate market about their commitment to excellence. Their holistic approach to every aspect of the transaction and the client relationship ensures their clients are not just satisfied but delighted with their services.

The McNabb Group logo

Dive into a Craftsman Dream: Easley’s Gem

Stepping into the property, potential buyers were greeted by the unity of an open-concept kitchen and living area. This space, accentuated by the gleam of upgraded appliances and the rich, hand-crafted touch of custom cabinets, was the heart of the home.

The narrative didn’t end there. With 4 spacious bedrooms and 3 modern baths, the house offered plenty of room for growth. And for those who treasure outdoor space? A sprawling front and backyard waited, ready for kids’ laughter, BBQs, or serene morning coffees.

The McNabb Mastery: Expertise in Action

In the complex dance of real estate, having the right partner can make all the difference. Enter Chris McNabb of The McNabb Group. Recognizing the family’s dual need for speed and profit, Chris devised a pricing strategy that was nothing short of genius. Designed to not only sell the home in record time but also to yield the maximum profit for the family, the strategy became the linchpin of the sale.

With the home listed at a competitive $300,000, interest was immediate and abundant. Chris’s deep understanding of the Easley market dynamics ensured that while the family was on a tight schedule, they didn’t leave money on the table.

Challenges Faced by Clients in the Easley Market

This couple, just like many others, was anxious about the fluctuations and the uncertainty they were seeing in the real estate market in and around the Easley, SC, area. They expressed concerns about being able to sell their home in time for their job-required move and were worried they wouldn’t get a profitable sales price due to the time constraints. Due to job changes for both parties, juggling work, kids, and planning for the move, they were worried about all the hassles and complexities that come with a real estate transaction.

How The McNabb Group Addressed Client Concerns

Chris McNabb personally oversaw all the details of the property listing. From calling 811 and ordering the Site Utilities Survey ensuring there was a safe location to place the For Sale sign in the front yard, to shooting all the images and video of the property and building all the marketing materials in order to effectively market this property listing on the internet, to making multiple special visits to the home to talk with the sellers and answer their questions, in person, and reassure them everything was taken care of and on track. And yes, there were a zillion text messages back and forth between Chris and the sellers communicating each and every step along the way. This detailed level of communication and personalized attention helped the clients to have peace and reassurance that a professional was at the helm and was taking care of them during the entire transaction process.

Special Negotiations: The Key to a Swift Sale

While the property itself was a stunner, the real magic lay in the negotiation highlights. Chris’s successful pricing strategy wasn’t just about listing at the right number. It was an intricate play of understanding buyer psychology, market demands, and optimal listing timing. The result? A home sold in a remarkable 52 days, meeting the family’s urgent timeline while maximizing their returns.

In the end, the family could focus on their job-related move, assured in the knowledge that their beloved Easley home was not only sold quickly but also at the best possible price. Chris McNabb and The McNabb Group’s expertise shone brightly, turning a potentially stressful situation into a real estate success story.

Special Case Study Note and Disclaimer: While this is a real case study, this transaction actually did occur, and most all of the details inside this post are accurate, a few of the client specific details, including the images were changed or masked to protect the identity of the client.

Chris McNabb, Realtor®, The McNabb Group powered by The American Realty - Easley, SC 29642